The start of the New Year is always a great time to sit back and re-evaluate your business’ marketing strategy. Part of the re-evaluation process is determining what new and innovative marketing trends you wish to incorporate into your strategy for print marketing.
Keep the following print marketing trends in mind while thinking about how you want your training manuals, brochures, booklets, presentation folders, and business cards to look. Using these marketing trends will help you grab the attention of potential customers and clients.
Say “Goodbye” to Big Blocks of Text and “Hello” to Simplified Photos
Many businesses are tempted to try to put as much information as possible in their brochures or other marketing material. Unfortunately, this can lead to information overload. That is why many businesses are requesting companies that offer printing in Melbourne’s CBD to create brochures and other materials with less text and more imaging.
The print marketing materials, such as booklets, brochures, and business cards, will only have essential information. The text that provides customers or clients with information will be short and to the point. This allows businesses to get their point across without overwhelming anyone or providing too much information.
Take the Time to Personalise Your Marketing
It is tempting to just take a template and slap some information down for your company’s brochures or marketing booklets, but that could backfire. Take the time to try and personalise any print marketing. Personalisation needs to not only be about what services or products you offer, but make sure the material is tailored to your audience.
For example, if you are selling healthcare supplies to hospitals and medical offices, you can be more technical in some of the text. However, if you want a customer to consider purchasing a product of yours in the store, you may want to make the text used in marketing materials easier to read.
Other Marketing Trends for 2018
Some of the other print marketing trends you may want to consider adding to your marketing strategy include:
- Creating a story that is told throughout the brochures or marketing material. For example, use similar pictures or language throughout the brochure. This will help customers see the bigger picture regarding what your company can offer.
- Use some digital marketing. Consider using websites and other digital marketing to provide additional information to customers. They can get the basics in print, but go to the digital outlets, such as a website, to get more information. The addition of QR codes on printed materials can help facilitate this.
- Create marketing material that is extremely visual. Use eye-catching colors, clear photos, and lots of white space.
Custom Printing in Melbourne’s CBD
Located in Melbourne’s CBD, Minuteman Press Spencer Street is ready to help you create the marketing material you want and need to help your business succeed. Our experienced team can help you create everything from booklets, brochures, business cards, presentation folders, and even training manuals, with expert designers on hand to help create your perfect printed material. Call us today to learn more about how our customer printing in Melbourne can help you.