When you think about creating marketing materials for your business, you probably think you should focus on the text. After all, the text is what explains to readers the services and products you have to offer and why they should choose you over your competitors, but the text alone often doesn’t grab people’s attention.
Businesses need to create marketing materials, such as brochures, booklets, presentation folders, and business cards, which stand out. These materials need to capture a person’s attention and make them take notice or your material’s text won’t even be read. That is why colour is so powerful.
The Power of Colour
The colours that you choose for your marketing materials will dramatically influence how potential customers and clients view your business. Even if customers and clients won’t admit it, the colours that are used in the brochures and other materials give them a feel for your business and products.
For example, a company that happens to use yellow in their marketing materials can often be described as being fun, vibrant, and optimistic. All of those things are just assumed based on the colour that is used in logos and borders of marketing material.
Don’t Go Overboard with Colour
While colour is powerful and it is needed to grab people’s attention, you don’t want to go overboard with it. Adding too much colour or selecting extremely bold, neon colours can overwhelm a customer or client and make a negative impression.
When creating marketing materials, go for a happy middle ground with colours. Add just enough to get your message across, but not so much that it becomes sensory overload. Remember you want to make customers come to you, not drive them away with loud, obnoxious marketing materials.
Incorporate 2018 Colour Trends into Your Marketing Materials
Marketing materials, just like fashion, have colour trends that come and go over the years. If you are planning on creating new marketing material for your business, consider incorporating some of these 2018 colour trends into your brochures, presentation folders, business cards, and other materials:
- Various shades of blue and orange – convey a message of being resourceful
- Pink – says discrete
- Gold – tells customers you are sophisticated and professional
- Rosy red tones – speak to a wide range of people
- Intense colours – focus on intensity and devotion
Work with a Professional for Custom Printing in Melbourne CBD
Minuteman Press Spencer Street, located in Melbourne’s CBD, can help you make amazing marketing material that is unique to your business. Our experienced team of printers and designers can help you pick out unique colours that will create the image you wish to convey to customers and clients. Our team of professionals can help you create presentation folders, training manuals, brochures, and business cards. Contact us today to learn more about our custom printing services in Melbourne’s CBD.