Grow Your Business: How to Recruit Clients

Business is about building relationships, and we all know how much time and hard work goes into any successful relationship. The most important step is also the most difficult one: recruiting clients. So what, exactly, is the best way to hook new customers for your business? Keep reading to learn tips on each of the three steps of recruiting clients and find out how our business—providing the best printing services in the CBD—can help you grow yours.

Get Their Attention

The first step in recruiting clients is getting noticed. The best way to seek out more business is to build name recognition amongst your target audience. Posters, banners, and billboards are all great ways to advertise your business. Make sure your logo or image reflects your company well and is also appealing to potential clients. Another fun way to grab their attention is by displaying balloons with your company information on them or having employees pass out flyers while wearing eye-catching T-shirts.

Balloons Display
Balloons Display

If your company is more traditional, a great idea is to recruit clients by sending out brochures in the mail. Again, make sure you clearly communicate what your business is about by choosing appropriate colours, logos, and images. Come on in to Spencer Minuteman Press to see all of the digital printing options we have on offer.

Be Memorable

You want to make sure that potential clients don’t just notice you, they remember you. There are several good ways to make sure your business sticks in the minds of your potential clientele. First of all, it’s important to have a simple logo and catchy business title or slogan. Next, make sure you have an attractive and easy-to-ready business card. Spencer Minuteman Press is your best bet for premium business card printing services in Melbourne, as we have a wide range of options to suit every need and budget.

Lastly, consider handing out swag. Freebies like pens, post-it notes, mugs, or even hats and Frisbees are not only useful and appreciated by potential clients, they will keep them thinking about you each time they reach for something with your company name and logo on it. You’ll be amazed at the variety of printing services we can offer you; come check out the possibilities at Spencer Minuteman Press today!

Follow Through

The last step in recruiting clients is to continue to pursue that relationship after the initial advertisement or introduction takes place. One highly effective way to do this is by sending a thank-you note after meeting with a potential client. Thanking someone for their time and consideration is a courteous and professional touch that is sure to impress.

Don’t forget that we can take care of your business printing needs; we have many options for stationery, envelopes and special finishing touches. If you didn’t spend one on one time with a potential client, then a thank-you note might not be right. Instead, try sending a postcard. It’s more informal but will still show that you are dedicated to service and always ready to go that extra mile.