Your brochure can be your most important marketing product, but only if it’s something potential clients will read. More and more companies are producing attractive brochures to entice new clients into their business. It’s crucial that you make yours something that will rise above the competition. The professional designers at Minuteman Press Spencer Street are brochure experts and are happy to work with you, designing the perfect piece to attract new customers while fitting in with your company style. Make your brochures eye-catching and just a bit different to make them stand out from the crowd with these insider tips.
Make Your Cover Pop
An interesting cover is the best way to get people to pick up your brochure for a second look. Choose a vibrant image and complementary font and colours. Rely on a big, bold splash on the front, and keep your text inside. Unique and creative are the keywords here; there’s no place for boring ideas when it comes to your brochure cover.
Use Bullet Points
Convey your information in short, easy-to-understand statements. Use the feeling of bullet points: short, strong statements, one after the other. You just want to give them a taste of what you’re selling, turning on their curiosity enough to get them to contact you.
Use a Call to Action
All the colour and text in the world won’t do you any good if you don’t tell potential customers what to do. The best sales technique in the world is simply to ask for the sale. Use this to your advantage: ask them to call your office, visit your website, order your booklets, or whatever other action you want them to do.
Make it Easy
Once you’ve talked them into taking action, make it easy for them. Put your contact information in at least two places in the brochure: one near the front, and one at the back.
Reliable, Affordable Printing
Minuteman Press Spencer Street’s professional team is ready to care for all your printing in Melbourne CBD needs. Whether you need presentation folders, training manuals, brochures or business cards in Melbourne, we’ll get the job done quickly and for a great price. Contact us today to discuss your brochure needs.