When marketing to a new client or building up the business with an established one, you want to give the impression of being organised and efficient. One of the best ways to do this is to include all your client materials in a professional presentation folder. These slick custom pieces can be designed with one client in mind, or you can create a standard folder to give all new clients in your introductory meetings.
Where to Use Presentation Folders
Presentation folders aren’t just large promotional pieces; they’re useful tools for creating an entire marketing package. If you’re giving your new clients more than one or two items, a presentation folder tells them you’re thinking of their convenience. Put together a package with compliments cards, brochures and custom notepads and your clients will appreciate the convenience of having everything in one convenient cover. Presentation folders can also elevate your ideas to the next level amongst co-workers. A slick presentation backed by a professionally packaged presentation folder with additional information and take-aways will make a lasting impression with those you’re pitching to.
Presentation folders aren’t just for meetings with new clients or co-workers in your office. Depending on your business, you can use them as promotional materials in a wide variety of venues, such as:
- Trade shows, where looking more impressive than your competition is crucial
- News events, where journalists will appreciate having your information in one easy package
- After the sale, with booklets, business cards and discount cards to entice them to come back
Stock Your Folder Right
A presentation folder can be a sales tool, a thank you gift, or an information packet, depending on what you include in it. Every folder should contain one or two business cards to allow clients to contact you for further business or information. Custom note pads are a great touch, along with personalised pens, to give them a convenient way to take notes during meetings and trade shows. Determine the needs for your professional presentation folder, and then choose the items to stock it with.
A Professional Team for Your Printing Needs
At Minuteman Press Spencer Street, we’ll work with you to design and print your presentation folders, along with all the materials you need to stock it. If you need business cards in Melbourne or any other type of fast printing in Melbourne’s CBD, our design team is ready to help you create your perfect products. Our goal is to create the perfect promotional materials for your business, for a reasonable price you can’t find elsewhere. Contact our professional team today to discuss your presentation folder requirements.