If you have multiple handouts to give to clients, staff, or trainees, a presentation folder can be the ideal method for keeping all these important papers together. Less expensive than a binder, a presentation folder still organises your materials while delivering a strong company presence. When done correctly, presentation folders can elevate your information above the competition, which is especially important during conferences or other industry gatherings. At Minuteman Press Spencer Street, we’ll work with you to design your own unique presentation folder design, one that conveys your company’s message at a reasonable price. Here are some details to keep in mind when designing your folder:
Who is Your Target Audience?
Are you creating a presentation folder filled with training manual material, or one containing informational brochures? If your folder is designed to give information to in-house personnel, the outer design can be filled with more information. Presentation folders destined for customers should reflect more of your company style, allowing the contents to do the talking.
Keep the Design Simple
No matter where your folder is destined to end up, the contents inside should be packed with important information. With the potential for information overload with the contained contents, you’re more likely to make a good impression with a sleek, clean look for your cover. Keep the folder clean of clutter, using only a simple logo or branding element. This is also an opportune time to design a cover that is eye-catching and clever, adding a point of difference that will linger in the memory of potential clients and staff.
Use a Substantial Stock
Flimsy folders simply look like you didn’t take the time to craft something worth keeping. At Minuteman Press Spencer Street, a member of our design team will work with you to choose the perfect stock for your presentation folder, selecting from our large variety of thicknesses, colours and surface treatments.
Reflect Your Company Branding
What is your company’s overall brand? Are you sophisticated, friendly or expert? Let us show you how to use colour, font, surface treatments, and basic design to convey your company’s inner attitude with the cover of your presentation folder. Whether you’re putting together a packet of booklets or presenting a proposal for a multi-million dollar project, your folder cover will help to convey trust and responsibility that conveys your overall brand.
For presentation folders or express business cards in Melbourne, Minuteman Press Spencer Street has the expertise to help you design and create the materials you need for your business. We’re ready to help with all your printing needs in Melbourne CBD, and even offer free delivery for local orders. Call us today for an appointment with one of our design specialists and we’ll show you how the right presentation folder can make an incredible difference with client relations and employee relations.