A great brochure can sell your company, services, or products to potential customers months after you give it to them. These colourful, informative pieces explain your products or services and what they can do for your customers. Poorly designed brochures, on the other hand, can turn away customers before you even meet them. Getting your design right is key to effective brochure marketing.
Know Your Customer
Who is your ideal customer? If you know whom you’re marketing to, you’ll have a better idea of the style your brochure should take. Parents and family groups, for example, will usually respond to much different styles than wealthy singles will.
What is Your Goal?
One small brochure can’t be all things to all people. Choose one aspect of your business that you want to promote, and concentrate on that viewpoint instead of trying to fit everything about your business into one small advertising piece.
Be Restrained With Fonts
Fancy fonts might make your brochure look distinctive, but they can turn people off by not looking professional. Choose one distinctive font for titles and one basic font for the copy. Add your company logo and you have all the style you need.
Use Great Paper Stock
Thin paper stock makes your company look unprofessional and cheap. At Minuteman Press Spencer Street, our printing in Melbourne’s CBD always comes on the highest quality paper stock to give your brochures a rich, high-end look. You’ll have a variety of stocks and sizes to choose from and a design team to help you bring the project together.
Add a Call to Action
You can give your customers all the information in the world, but if you don’t ask them to contact you, you’ll reduce the number of people who call back. People respond to direct requests. Put a simple request near the end of the brochure, asking for feedback, a phone call, or a visit to your website.
Even the most motivated potential customer can get discouraged if you’re hard to find. Make it easy on them by giving them multiple ways to contact your company. Include a phone number, a website address, and even a QR code if you have that ability.
Brochures are just one of many types of effective product the Minuteman Press Spencer Street team can offer for your business. Whether you’re looking for compliments cards or custom notepads, our professional design team are ready to help. Start by seeing our large selection of business cards in Melbourne by stopping by today.