Just because you lack the graphic design experience or skills to create beautiful and attention-grabbing marketing materials doesn’t mean you are forced to use subpar brochures, business cards, and other materials. Use these graphic design marketing tips next time you need to create promotional material for your business and you may be surprised with what you are able to create.
Focus on Choosing the Right Font
While a wonderful picture or an elaborate layout will certainly catch the attention of customers and clients, it isn’t the most important thing when it comes to marketing materials. The font is.
Choose a font that is difficult to read or too small for people to see and valuable information can be lost. Instead of spending time on finding the right photos for your marketing materials, spend the time picking the right font style, size, colour, and spacing.
Keep it Simple
People who are just starting out in the graphic design world tend to want to use every tool and feature they can when creating brochures, business cards, and other marketing materials. Unfortunately, this can lead to a very messy, chaotic final product. That is why it is important to keep it simple.
When creating promotional materials, focus on only supplying customers with the information they absolutely need. This means not going into huge detail about specific services and products. Just keep it very simple and encourage enquiries.
Of course, don’t forget to make sure customers and clients know where to find you or how to contact you. That in addition to a brief overview of what you have to offer and what makes you different from the competition is all you really need to put on marketing materials.
Play on People’s Emotions with Colours
There is only so much space on marketing materials reserved for text and pictures. Try using the colours you choose on your business cards and brochures to play off people’s emotions and send a message.
For example, if you want people to think of your business as powerful and strong, use bold colours that aren’t too overpowering. If you wish to come across as compassionate and understanding, softer, pastel colours will do the trick.
Unsure what colours to use? Play around with them in your graphic design program. You will be amazed at how completely different your marketing material will look and the message that comes across when you make a simple change like using red or gold trim instead of light blue or yellow.
Of course, no matter how creative you get or how beautifully designed your marketing material is if it isn’t printed out in a professional manner it won’t attract customers or clients to your business. Minuteman Press Spencer Street, located in Melbourne’s CBD, can help make sure all your marketing materials look extremely professional once they are printed. Each of our staff has a vast amount of experience in creating and printing a wide variety of materials that include booklets, brochures, presentation folders, training manuals, compliment slips, and business cards. Stop by our shop or contact us to learn more about our printing services for marketing materials and business cards in Melbourne.